Nigeria demonstrates significantly higher overall Twitter (now X) usage compared to Ghana, driven by a much larger absolute number of users and a higher ranking among African countries. In early 2025, Nigeria's X active user base reached 7.57 million, contrasting with Ghana's 1.21 million X users during the same period. While Ghana shows a slightly higher percentage of its total population reached by X ads, Nigeria's greater user volume and higher average daily social media engagement highlight its more extensive platform activity.